Albert and Shirley Small Special Collections Library
Albert and Shirley Small Special Collections LibrarySharon Defibaugh
Black and Brown Trading Stamp Albums, MSS 16479, Albert and Shirley Small Special Collections Library, University of Virginia, Charlottesville, Virginia.
This collection was purchased by the University of Virginia Special Collections Library on December 4, 2019.
The Black and Brown Trading Stamp Corporation was founded by former professional football wide receiver Arthur Louise Powell (1937-2015) of the Oakland Raiders, Buffalo Bills and the New York Titans. He also played for the Minnesota Vikings and the Philadelphia Eagles.
His goal for establishing the corporation was to increase patronage to black owned businesses in downtown Oakland, California, and promote pride by featuring Black icons.
The first and only icon featured on the stamps was James Brown, who put up most of the money to start the company. A full book of fifty pages was worth the equivalent of three dollars in merchandise.
Instead of redeeming the booklets at a redemption center, Powell's idea was for the customer to be able to redeem the stamps at the business where they were received for extra merchandise. It included around a thousand merchants across California and generated over one million dollars in revenue during the first year.
This collection contains three empty Black and Brown trading stamp albums, and two filled Black and Brown trading stamp albums. Also included are approximately 75-100 unattached twenty-five cent Black and Brown stamps featuring James Brown.